Fractional Head of Growth
A senior growth leader, without the full-time salary.
For organisations that have outgrown marketing by committee but don’t yet need a full-time growth director. A senior operator joins you part-time, owns the number and runs the work.
The problem
Somebody needs to own growth. At the moment, it’s probably you.
Many good organisations reach a point where marketing is everybody’s job and nobody’s responsibility. Agencies report to whoever answers the email. Freelancers wait for briefs. The founder, principal or chief executive makes the final call on everything, usually at eleven at night.
A fractional head of growth fixes that. One experienced person sets the plan, manages the people and suppliers, watches the numbers and answers to you.
The first 90 days
What happens when we arrive.
Diagnose
Numbers, channels, offers, enquiry and application data, and team. We find where money is leaking and where the quickest gains are.
Fix the biggest leaks
We act on the highest-value opportunities first, so the role pays for itself early.
Build the machine
A growth plan, a reporting rhythm your board or trustees can read, and a team that knows who owns what.
What’s included
- Roughly two days a week of senior time
- Ownership of the growth plan and marketing budget
- Management of agencies, freelancers and in-house staff
- A weekly leadership meeting and monthly board-ready reporting
- Hiring support when it is time to build the team
- Access to our AI search, ChatGPT Ads and paid social specialists
Investment
Three months to start, then rolling monthly. Best suited to operators, schools and charities without a senior growth lead, and to leaders who would like their evenings back.
The next step
Book a 30-minute call
Before we speak, we run the ChatGPT Test on your organisation. On the call, we walk you through it: the questions your residents, applicants or supporters are asking, who AI recommends, and where you stand.
If we can help, we’ll tell you exactly how, and what it costs. If we can’t, we’ll tell you that too.